26 Oct
Idea

Enlighten your signature products’ distinctiveness at an event

How to draw customer’s attention to your signature product, the event or even to our brand? The goal is as long as customers remember or think of our brand. This means we’ve successfully gained their attention. All the attention can be obtained not only through a fancy-look and colorful stage with a professional and persuasive presenter or a Master of Ceremonies, also known as MC, it’s much more than that.

Here are ideas for placing your products under a spotlight at an event

  1. Use a mat with a printed Logo, Brand mark or a mat with an attractive design as part of the decoration at the event. This is one of the interesting Marketing strategies in order to highlight your product such as New model cars, cars with promotion price or even highlight an area where you’d like your customers to pay most of their attention to. Furthermore, those mats can also keep your area clean and safe, and they are reusable, which means “no waste” and “save the cost”!
  2. Install lightings at the display area.
  3. Include images of your highlight products on your designed booth sign.
  4. Organize games or interactive activities for creating relation between you and your customers. A great way to draw the attention and a great introduction to build a relationship with either customers or with business partners.
  5. Digital Technology Disruption– let the technology be part of your event, for examples, online registration, online vouchers and using database of all guests from the event which we benefit from Big Data.

Have you prepared for the launch at your upcoming events? Ones of the accessible, easy-to-find tools and no installation required are Logo mats or Designed mats which both can be customized so that they match your theme. All you need to do is place them!

Lastly, one thing we can’t forget is stakeholder feedback. Comments and suggestion are very important and relevant to improving your next event.

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