Increase your sales with advertising media as “New Normal”

Increase your sales with advertising media as “New Normal”

Nowadays communication and advertising are more and more focusing on Social media and it continues growing rapidly. The most popular platforms in Thailand are YouTube, Facebook, Line, Instagram, TikTok and Club House,…etc.

Generally, about 80%-90% of people often look down on the floor while walking. In additional to people’s common habit, it’s also the era when people look at their phone while walking or standing, rather than looking around. Therefore, if there’s something on the floor that differs or stand out, it surely catches their attention.

Photo by Paul Hanaoka on Unsplash

Floor Advertising offers you endless applications for your campaigns, a great opportunity for Marketing team and those who seek for a way to increase their Sales or an effective way for brand exposure. Floor advertising is a communicative strategy which creates a distinctive and attractive feature to draw people’s attention too.

Attract shoppers with floor advertisement – a psychiatrist, Joseph S. King, did a research on the topic of floor advertising. The result has shown that looking downwards is a common habit of humans. Many activities people looking their phones such as texting and googling product information while shopping. While their attention is on the floor level, floor advertising is most effective way to deliver our message to them.

Floor is a great area for media. Normally, in shops, supermarkets or in any department stores there are plenty of advertisement that are located on an eyesight level and the floor become the most underutilized advertising area which offers endless applications for your campaigns and it’s suitable for a new lifestyle or “New Normal” today.

A unique and outstanding advertisement. Floor advertisement is like a billboard under shoppers’ feet attracting their attentions with colorful and eye-catching images and messages.

Floor, an unlimited area, can contains numerous adverts without ending up to be an obstructions blocking the traffic area. A research shows that a floor advertisement increases sales by 20 to 50%

If anyone still thinks that having people walking on your logo is not a good idea or lowly. It may be time to reconsider the changes in people’s behavior today.

Floor advertisement is nothing new. One of the common-used materials is floor stickers. However, the floor ads can also be in a form of floor mat with logo, message or a design for any occasions, for example, a promotional event.

The highlight features of advertising mats;

• Movable; In case of rearranging products, the mats can be also relocated.
• Anti-slip backing; this helps ensure its stability which makes it a safe ground area for people walking by. No adhesive substances required, no floor damage. The mats that come with this feature are Logo mat or Ads mat.

Elegant looking: choosing the right material makes different. The material such as Nylon mat can well present your product and a good image of your brand.

Since we’ve reopened border, we still have to live with COVID-19, what you can do to assure customers of their safety while using your services, whether your business is hotel, restaurant, department store, shopping mall, shops or any other type of services is to inform them that you have got SHA or SHA Plus+ certificate. You can use a mat as a messenger of this important information. A logo mat with warm-welcoming message along with SHA certificate, make it easy for customers to notice when walking through. They will be assured of their safety without seeking for an information desk. In addition to the advertising, it also functions to trap dust, dirt before entry building.