The aesthetics in the coffee shop

Photo by Kris Atomic on Unsplash

Coffee shops are a favorite place of many people. Good atmosphere. The fascinating of coffee aroma. Hanging out at weekend, shopping at department store, having a great meal at restaurant etc.  Coffee shop is another place to go. In addition to have a zip of coffee, getting a new profile picture in the shop is a popular idea these days.

Information from Nestle (Thai) Co., Ltd. indicated that during the COVID-19 situation the growth of Thai coffee market in 2020, Home Coffee was up 10.3%, while Outdoor Coffee was down 30-40%. The average coffee consumption rate of Thai people is 300 cups per person per year, which is still lower than Japan’s average 400 cups per person per year and Europe is 600 cups per person per year.

Which the proportion of home coffee is higher partly due to Work From Home. However, drinking coffee at the cafe is still popular. Because it’s not just drinking a coffee. For some people, it rather like a third home for resting or working. Some cafes have become tourist attraction places. It is a check-in that should not be missed. There is a word-of-mouth and being review on social media. Either real-time, live or writing blog post with shop atmosphere, decoration and their impression to the place.

Nowadays, the signature of a coffee shop not just the taste of coffee, the variety of menus or nice decoration of the serve. But it also includes atmosphere and decoration of the shop. In order to spend more time and lead to increase more sales. Sometimes they come with family. What do you do besides drinking coffee? Reading, taking photos, dating, chitchat, meeting etc. Therefore, setting up your place to serve several lifestyle can draw attention.

Ideas to create attraction in the café.

1. Add distinctiveness to the entrance. Welcome with a welcome entrance mat or tell customers that you have a wi-fi service.
2. Decorate the interior by using a design floor rug as a signs or symbols instead of standing signs to reduce obstructions in the walkway and make a difference.
3. Decorate the highlight area for capturing beautiful pictures and promoted with unique design rugs.
4. Zoning each area with rugs and furniture.
5. The music rhythm should be soft, refreshing or boost up energy but should not too loud.
6. Some place that has large area may arrange a playground for kids as a “Kid’s Café” to serve families who bring their children along.

When you sit at a coffee shop, glance at the lamps, rugs, coffee cups, reading books, listen to the music or looking at people. These could inspire or empower you. Sometimes it can also help spark good ideas.